This project was executed in collaboration with TMB Design Studio.
Waffle Mill is India’s one-stop, Waffle Shop! What started as a small home bakery is quickly growing into a
pan-India brand with an ever-expanding range of products, available in stores across the country!
At TMB Design Studio, I had to create fun, whimsical packaging while maintaining some original visuals that their customers know and love. To maintain the strong recall value, we kept their signature typeface and brown consistent while working on clean, yet fun visuals that were eye-catching even when spotted in the cluttered environment of stores.
